How to Sell on Online Marketplaces
Do you struggle finding growth avenues for your brand? Here’s the most important how-tos to help your brand succeed on marketplaces! ….. click for more inspiration
Selling Brand Experience, LEGO’s Secret to Success
Brands like Nike or Apple create outstanding brand experiences. But LEGO beats them all; here’s how they do it and why their turnaround brand strategy worked so well. ….. click for more inspiration
Shop, Work, Meet & Eat in the Time of Corona: 5 Best Practices in Social Distancing
Social Distancing turns profitability into an even bigger challenge for businesses. These five best practice examples show how social distancing can go hand in hand with creativity and innovation. ….. click for more inspiration
Department Stores in Italy: on the Way to Global Best Practices
Department Stores in Italy went through structural changes, the perspective for brand distribution changed – we take a look on the perspectives. ….. click for more inspiration
How to Measure Staff Motivation: The Big Unknown
Staff motivation is notoriously difficult to capture. This article shows how to combine Footfall Utilisation Index with Staffing Index to truly measure staff motivation. ….. click for more inspiration
Let’s Talk About Brand Culture
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration
Engelbert Strauss: A Family Turns Workwear Retail Into Lifestyle
A German former mailorder company develops itself from a multibrand dealer to an omnichannel lifestyle brand – in workwear retail. ….. click for more inspiration
Special Edition: Digital Distribution
We’ve come a long way from early computer networks to the networked world we operate in today. The brand and retail industry may have been a late bloomer, but the past decade or so has seen a veritable explosion of developments in digital distribution. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration
