How to Run a Smart Store
What makes a smart store? While customers imagine touchscreens, virtual reality, smart fitting rooms and mirrors and other digital elements, smart retailers learn to make the best use of internal and external data. ….. click for more inspiration
How to Boost Outlet Expansion with Consumer Experience
Our recommendation for an excellent 5-minute read by Ken Gunn, the authority on Designer Outlet Centers. Learn from him why consumer experience drives outlet expansion, and how to change consumer behavior. ….. click for more inspiration
Retail Operations 2020: Time to Manage Outside of the Box
Barely 20 years ago all retail operations took place in a high street store format. Then cross channel happened, and now Covid-19, and efficient retail operations are utterly transformed. ….. click for more inspiration
What’s Hot in Global Market Expansion
Global market expansion as a strategic project is constantly evolving. What are the latest trends in terms of country mix, location, and digital disruption? ….. click for more inspiration
How to Improve Your Hit Rate and Make Good Use of Bestseller Potential
When brands need to reshape their portfolio and close stores, they face the challenge of improving Like-4-Like performance at the remaining points of sale. Analysing your hit rate and bestseller potential can help improve the top and bottom line of your P&L. ….. click for more inspiration
Letʼs Talk About Brand Experience
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise. ….. click for more inspiration
BIOGENA – a unique retail concept and multichannel execution at its best
How the small Austrian company shook up the distribution of an entire market ….. click for more inspiration
6 Great Posts for Your Weekend Brand Growth Reading
50% new subscribers and 500+ Shares & Likes in Q2. Thanks for this strong & overwhelming feedback. We promis, that keeps us going to provide you more good quality reading in the coming weeks ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration
