Mind the knowledge gap in marketplace business
Detailed marketplace knowledge is rare. Here’s how you can bridge your marketplace know-how ….. click for more inspiration
Lululemon vs Under Armour: Is it Barbie vs Ken or about Qualitative Brand Growth?
In the sporting goods industry has not many brands reaching the top. Lululemon & Under Armour do. We outline how they created brand growth. ….. click for more inspiration
The Uber Way of Wholesale Buying – Tommy’s New Digital Showroom
Investing in wholesale processes was not a brand industry priority over the last few years. Tommy Hilfiger prioritized it though and created a best practice wholesale buying process. ….. click for more inspiration
Brand Distribution India – Is the Country Finally Catching Up?
How to find a realistic assessment of the country’s brand distribution potential for international brands aiming to expand into India. ….. click for more inspiration
Staff Cost Reduction Ahead
The ongoing coronavirus crisis has store traffic take deep dips. As retailers look at staff cost reduction to minimise the negative effect on their bottom line, this article provides insights beyond a simple staff cost vs. sales ratio. ….. click for more inspiration
Let’s Talk About Brand Culture
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot. ….. click for more inspiration
Tom’s – A Brand Future Store in London
California footwear brand TOMS launched its first London store, that’s well balanced in brand and commercial needs. We assess the store and its features. ….. click for more inspiration
Special Edition: Omni Channel Retailing
Our omni channel retailing special edition separates buzzword from best practice strategies and shares some of the best omni channel retail across the industry with you. ….. click for more inspiration
About the Blog
Don’t know where to turn to for high quality brand growth and performance inspiration? Then join this blog and its brand experts for a regular ….. click for more inspiration
